While many forms of art, including fashion, are turning towards modernity for inspiration and livelihood, the couture House of
S H A L I N I remains in a romantic era that continues to fade as the world persists at full speed ahead.
In the Meatpacking district, the House of S H A L I N I is located in a four story townhouse that provides an atmosphere quite contradictory to the normal hustle and bustle of New York City. With four floors, each serving a different purpose, the space evokes the upward feeling of an old Parisian couture fashion house.
The first floor acts as an entryway to the serene atmosphere of the House of S H A L I N I. With plants blooming along the white washed walls and a small fountain gurgling in the corner, one might think they have entered into a conservatory, rather than a New York fashion house.
Stylists, editors, buyers, and personal clients are then led to the second floor that is a show room for the couture collection, where a captivating photograph of Audrey Hepburn beckons them in. Here they sip on Perrier while perusing the exquisite gowns and daywear, or relax on Shalini’s signature yellow couch. The label exudes understated chic combined with modern elegance making the collection a perfect fit for the contemporary woman of today.
Taking a note from the old Parisian fashion houses, the House of S H A L I N I I is not only used for displaying the luxury collection, but in addition the third floor houses a couture sample room. Everything is made in house using old couture finishing techniques that create pieces any woman would love to cherish and collect.
The top floor is the design studio where inspiration is derived from an assortment of books, paintings, magazine clippings, fabric headers and the free flow of light streaming in from the sky windows. This is the space where Shalini spends most of her hours pondering future collections.
The townhouse is a place for reflection. With clean white lines that call to mind Shalini’s past education at Harvard Architecture School, an array of exotic looking plants, and a selection of books ranging from Balenciaga’s work to Ayn Rand’s The Fountainhead, the House of S H A L I N I truly represents a thoughtful atmosphere filled with elegance, nature, serenity, beauty and sophistication.
It is a place where meetings include a croissant coupled with a cup of freshly brewed Darjeeling tea, and time is set aside for common courtesies such as saying thank you, hello, and goodbye.
One might ask how such a business thrives among the overtly competitive nature of New York City. The answer is simple. The old world charm of the House of S H A L I N I is an escape to an age when mass production and technological advances did not matter. The goal is to create clothing that a woman can enjoy for the rest of her life, in essence a timeless piece of art.
In the Meatpacking district, the House of S H A L I N I is located in a four story townhouse that provides an atmosphere quite contradictory to the normal hustle and bustle of New York City. With four floors, each serving a different purpose, the space evokes the upward feeling of an old Parisian couture fashion house.
The first floor acts as an entryway to the serene atmosphere of the House of S H A L I N I. With plants blooming along the white washed walls and a small fountain gurgling in the corner, one might think they have entered into a conservatory, rather than a New York fashion house.
Stylists, editors, buyers, and personal clients are then led to the second floor that is a show room for the couture collection, where a captivating photograph of Audrey Hepburn beckons them in. Here they sip on Perrier while perusing the exquisite gowns and daywear, or relax on Shalini’s signature yellow couch. The label exudes understated chic combined with modern elegance making the collection a perfect fit for the contemporary woman of today.
Taking a note from the old Parisian fashion houses, the House of S H A L I N I I is not only used for displaying the luxury collection, but in addition the third floor houses a couture sample room. Everything is made in house using old couture finishing techniques that create pieces any woman would love to cherish and collect.
The top floor is the design studio where inspiration is derived from an assortment of books, paintings, magazine clippings, fabric headers and the free flow of light streaming in from the sky windows. This is the space where Shalini spends most of her hours pondering future collections.
The townhouse is a place for reflection. With clean white lines that call to mind Shalini’s past education at Harvard Architecture School, an array of exotic looking plants, and a selection of books ranging from Balenciaga’s work to Ayn Rand’s The Fountainhead, the House of S H A L I N I truly represents a thoughtful atmosphere filled with elegance, nature, serenity, beauty and sophistication.
It is a place where meetings include a croissant coupled with a cup of freshly brewed Darjeeling tea, and time is set aside for common courtesies such as saying thank you, hello, and goodbye.
One might ask how such a business thrives among the overtly competitive nature of New York City. The answer is simple. The old world charm of the House of S H A L I N I is an escape to an age when mass production and technological advances did not matter. The goal is to create clothing that a woman can enjoy for the rest of her life, in essence a timeless piece of art.
